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PR Connection: PR Crisis: Taylor Swift vs. Kanye West April 13, 2010

Filed under: PR Connections — Hillary @ 12:32 am

On September 13, 2009, the Best Female Video Award was presented and given to Taylor Swift at the Video Music Awards.  She was nominated along with Katy Perry, Kelly Clarkson, Lady Gaga, Pink, and Beyonce. The young singer approached the stage looking shocked and grateful. Swift started her acceptance speech but before the country singer could get out her thank-you’s, Kanye West jumped onto the stage grabbing the microphone from Swift cutting her off. 

“Yo Taylor, I’m really happy for you, I’m going to let you finish, but Beyonce had one of the best videos of all time,” he proclaimed as Beyonce looked on from the audience, in disbelief. The crowd started to boo at West and he immediately stormed off the stage leaving Swift dumbfounded and speechless clinging to her award. She was clearly unable to continue so then was quickly escorted off of the stage but only to reappear moments later to perform on stage.

Later in the evening, Beyonce was presented the Best Video award in choreography. Instead of her standing on stage saying her thank-you’s and acknowledgements, she recalled when she was 17 years old and was awarded her first award with Destiny’s Child. She then called Swift back out to the stage and let her finish having her moment, which was taken from her earlier that night.  

Kanye West’s PR Reps claimed that the reason he acted out so was due to him sipping on Hennessy prior to that on the red carpet that night. They claimed he didn’t really know what he was doing or going on. Still fans, and even some celebs like Pink and Kelly Clarkson were all outraged at his behavior that night. They claimed that there was no excuse for it and it wasn’t right to steal Taylor’s big moment that night.

Eventually, Kanye apologized to Swift over his blog saying, ” I’m sooooo sorry to Taylor Swift and her fans and her mom.” He also said, “‘I’m in the wrong for going on stage and taking away from her moment. Beyonce’s video was the best of this decade . . . I’m sorry to my fans if I let you guys down . . . I’m sorry to my friends at MTV . . . I will apologize to Taylor.” Even though he did apologize, he still managed to put in there that Beyonce had the best video of the DECADE.  Some apology huh? Swift accepted the apology anyways and is an even bigger winner to fans now because of the way she dealt with the situation so tactful and graceful.

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2 Responses to “PR Connection: PR Crisis: Taylor Swift vs. Kanye West”

  1. jessicateal1 Says:

    This was just so sad to me. I this were me, I don’t know what I would think. I don’t think that any one should be treated like this and it was total unfair and uncalled for. I’m not a Taylor Swift fan, but I do enjoy some of her music, I think that was just raw and unprofessional. I think his award should have been talking away or band from presenting or singing on that particular show. Over all I just think this is sad and unprofessional. On the other hand Chris’s PR people have their job cut out for them.


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