Chapter 5 was how to write a news release. In order to compete with all the news releases that are sent out every day you must make sure:
- must be newsworthy
- must be timely
- must be well written
Every publicity plan consists of a news release. News releases help to raise awareness and influence people’s decision making. Your news release should ask the 5 W’s and H, written on letter size white paper, and APA style. There are several kinds of news releases:
- spot announcements
- reaction stories
- bad news
- local releases
Lead paragraphs summarize the story within 5 lines or less.
A news release has 6 components:
- organization name
- lead paragraph
- boiler plate (optional)
News releases should be sent by e-mail. Don’t use a lot of hype. Stick to facts. Use the inverted pyramid style. Important facts first! Also remember to keep it short and factual: get to the point.