Hillary's Blog

Hangin with Hillary

Chapter 6 June 1, 2010

Filed under: Chapter Summaries — Hillary @ 6:17 pm

Chapter 6 discusses how to prepare fact sheets, advisories, media kits, and pitches.

  • Fact Sheets are a brief outline of an event, organization, or a new product. The reason these are written is to supply editors and journalists with information
  • Media Advisories tell editors about upcoming events. They include the 5 W’s and H in an outline form and can give photo, video, or interview opportunities
  • Media Kits are kits that can contain news releases, photos, stories, fact sheets, etc.
  • Electronic Press Kits are available online and prepared in a CD format.  They include more videos and photos.
  • A purpose of a pitch letter is to convince an editor or journalist to cover a news story or event.
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