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Chapter 7 Summary June 7, 2010

Filed under: Chapter Summaries,PR Writing 3330 — Hillary @ 10:48 am

Chapter 7 discussed news features and Op-eds.

Right-brain thinking is critical when one is writing a feature story. It requires creativity and intuition. A feature story basically creates publicity for a product or service. It gives background, and context to events and products. Although writing a feature story demands right-brained thinking, be cautious not to hype up the story too much. There are 4 different approaches to feature writing:

1. distribute a general feature to a variety of publications

2. write an exclusive article for a publication

3. interest a freelancer or reporter in writing a story

4. post feature articles on the organization’s website

There are also many amounts of features:

1. case study

2. application story

3. research study

4. backgrounder

5. personality profile

6. historical feature

One would want to use photos and graphics to make the feature more interesting and eye-catching. In using photos the feature becomes more entertaining for the reader.

Last, Op-ed’s are pages that contain the views and opinions of people who are not a part of the staff of the newspaper. They must feature strong writing, use facts, and are generally 400 to 700 words in length.


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