Chapter 7 discussed news features and Op-eds.
Right-brain thinking is critical when one is writing a feature story. It requires creativity and intuition. A feature story basically creates publicity for a product or service. It gives background, and context to events and products. Although writing a feature story demands right-brained thinking, be cautious not to hype up the story too much. There are 4 different approaches to feature writing:
1. distribute a general feature to a variety of publications
2. write an exclusive article for a publication
3. interest a freelancer or reporter in writing a story
4. post feature articles on the organization’s website
There are also many amounts of features:
1. case study
2. application story
3. research study
5. personality profile
6. historical feature
One would want to use photos and graphics to make the feature more interesting and eye-catching. In using photos the feature becomes more entertaining for the reader.
Last, Op-ed’s are pages that contain the views and opinions of people who are not a part of the staff of the newspaper. They must feature strong writing, use facts, and are generally 400 to 700 words in length.