Hillary's Blog

Hangin with Hillary

TOW: 10 Ways PR Professionals drive Journalists Crazy! June 20, 2010

Filed under: PR Writing 3330 TOW's — Hillary @ 4:49 am

I’m sure there are a million ways in which PR professionals can drive journalists crazy. I can already see me having to explain myself to a fellow journalist friend in the future. Knowing what drives them crazy will help me in the future to not burn any bridges and keep some close connections! My aunt works as a journalist in North Dakota and she gave me most of these reasons why she cannot stand the PR people sometimes.

  1. Telling the journalist what to do how to do it. PR professionals and journalists need each other to get a job done. PR professionals need to stick to what they know and let the journalist do their work. It will cut out bickering and fighting in the long run if both people just do their own jobs and then meet in the middle.
  2. Not Meeting a deadline on time. Journalists are all about deadlines, getting a story in, out and on to the next one. It is crucial that PR Professionals make sure to have all the information for the journalist or vice versa on time. Deadlines are everything in the world of journalism.
  3. Not telling the truth. If PR professionals lie to the journalists they will not be considered credible and they might never work together effectively again. It is important to be honest and up front with the journalists at all times.
  4. Press Release not getting to the point. Journalists could care less about the client and the company. They want the story to give to the public. PR professionals need not go on and on about that to try and impress the journalist. Give them the facts and news period.
  5. Know what you are talking about. PR professionals should always make sure to do their research on everything before spitting out what they “think they know.”
  6. Do not Tweet the journalist asking if they got your press release. Journalists are very busy and will see your press release when they see it. My aunt told me that she will get to it when she gets to it. Patience is a virtue.
  7. Not making your theme/title of a press release interesting. Journalists get tired of seeing the same thing over and over. Come up with a catchy title and theme so it will keep the journalists attention, otherwise it will be thrown away!
  8. Calling the journalist’s editor first before the journalist when not happy with a story. Discuss it with the journalist first if you are not happy with a story and if nothing can be worked out then go above their head. No need to “tattle.”
  9. News Conferences. Schedule the conference when it is most convenient for the journalist.
  10. Becoming close. You will be working along the side of journalists for all of your PR career. It’s important to connect with them and get to know them.

There are some of the reasons why PR professionals drive journalists crazy. If you have more to add to my list leave me a comment and tell me some of your reasons!


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