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Hillary’s Social Media Resume November 9, 2010

Filed under: Uncategorized — Hillary @ 8:32 pm

Slideshare Presentations:

Slide Show from my PR Firms Class:

Slideshow From my PR Research Class:

 Work Samples:

1. PR research final paper

2. frederick douglass

3.Techxpo Campaign

4. campaigns position paper



My Blog

Favorite Blog Posts:


1. Social Media News Release to the Rescue!

2. I Scream, You Scream, We all Scream for Ice Cream!

3. An Apple A Day…



LinkdIn Profile:



Video from my PR Firms Class


Social Media News Release: Final Project July 8, 2010

Filed under: PR Writing 3330,PR Writing 3330 TOW's — Hillary @ 8:17 pm

A Social Media News Release is an advanced press release that is characterized by using different types of media. The news release can contain videos clips, blogs, links, and resources. The media spices up the release and has more potential to capture the reader’s eye and keep their attention and focus. SMNRs are vital to companies due to rapid technological advancements through the Web 2.0. Companies don’t have a choice but to adapt and take part in the social media trends. 

SMNRs make it easier for journalists and other people who are interested in your company to find information in one place on the Internet.  Social media users share free information, advice, and tips through different ways such as blogging, videos, and on social media sites. As a result, information about a company can reach more people than traditional news releases because of social media and Web 2.0. ”Social media press releases provide links to more resources that are helpful for story research and they also package information into formats that are easy to use for quotes and citing references/statistics. Images, audio and video also add impact to the release,” said Lee Odden . However, Social media news releases are only successful if they have creative and simple key terms and tags. 

Social media is more than engaging and participating; it’s about understanding what social media tools to use along with knowing what social media sites best fit a company.  For example, it is easy to upload an image to a site and into a social media news release. With each image however should be a description, key terms, and tags that are used in the description of the image as discussed on Lauren Hopkins’s blog.  This one example of  how SMNRs are optimized for the web 2.0 and for search engines.  Having a social media news release means that companies need to understand what social media tools to use within a SMNR and how these tools benefit the company.  Companies, organizations and agencies have to decide what their image or purpose throughout social media is. From there, they can create a social media news release using various tools throughout social media. 

Some advantages of an SMNR are:

1. It can reach journalists, bloggers, and the public at large.

2. It appeals to everyone, not only businesses and journalists

3. SMNR’s are sent out through a variety of social media links and tools

SMNR’s  disadvantages:

1.   It would have a harder time reaching tech savvy people. Since it is sent through online media tools, one would have to be very familiar with the web and online media.

SMNR Tips:

  • use key terms within the social media news release
  • use tags
  • create blogs so that you’re able to receive customer feedback
  • have creative key terms that are simple
  • upload all sites or links you have throughout the Internet
  • if images and videos are used, have a description, categories, key terms, and tags under each
  • use links, but don’t go too link crazy; it could become confusing to the reader

Additional Tips on creating a SMNR & examples of SMNRs:

Definitive Guide to Social Media By Brian Solis

The Basics of a Social Media News Release

Social Media News Releases: Do Them or Not

Free Website for creating SMNR

Pitchengine: Social Media Press Release Builder

Ford-An example of a social media news release


Comment July 4, 2010

Filed under: Comments — Hillary @ 9:33 pm

maggie crowell: http://maggiecrowley.wordpress.com/2010/06/02/prca-3330-pr-connections-2/

I love celebrity gossip myself, but cannot stand Perez Hilton. I think he is rude, crude, and way too judgemental. I love when people have their own opinions on things but if a person does not agree with him, he will slaughter them to pieces. I can’t stand it. But I do agree that blogging has taken him a long ways, and has made him very successful. Crazy how a simple blog could get you into hollywood!



Filed under: Comments — Hillary @ 9:25 pm

Charlie Edward’s Blog:

I agree with your opinion, however, I think BP is doing the best it can to try and prevent any more damage physically or to their reputation. The company’s PR people are going to do the best they can at keeping the situation as light-hearted as possible to try and keep consumers. Although this is a very serious matter, I think BP is trying to stay positive through the whole situation.


TOW: 10 points on blogging June 27, 2010

Filed under: PR Writing 3330 TOW's — Hillary @ 9:07 pm


Here are 10 suggestions to do when blogging. These are things I have discovered over the course of this semester. Keep up the good work!

1. Leave Comments – By leaving other people comments you are connecting with them and sharing your ideas. What is the point of a blog when you don’t share ideas with each other?

2. Update!!!!!!!!!!!! Updating your blog is like changing your underwear in blog world. You should do it every day when you can. It will help you keep in contact with people and will help you keep your own online journal of your own thoughts and ideas. It also can help relieve stress to write what you’re thinking online! Within reason of course!

3. Create an About Me page. Having an About Me page really makes you personal to other users and audiences. It makes you seem more human and not just another blog website online. It also helps the users to get to know you and help them understand a little better about your blog posts. Make sure you keep your About me professional though. There are certain things that the internet users don’t need to know about!

4. Keep it entertaining/interesting. No one wants to read about boring things. Always do some research and keep up to date on what’s going on around the world/community. People will want to know more about what you’re writing if you keep it current!

5. Include Infographics. Including charts and visual aids will help the reader follow along in a more organized fashion. It will also hook their interest if the first thing they see is a picture instead of nothing but paragraphs. Including photos can skyrocket the popularity of your blog.

6. Find other blogs that interest you. Keeping yourself interested in other’s blogs will urge you to comment and post blogs yourself.

7. Have fun! Having fun with blogging is half of the battle. Don’t look at it like a 20 page paper you have to write. If you blog about something you want then you will enjoy it so much more. Trust me! This was  something I had to learn this semester!

8. Cite sources. Plagiarism is still possible on blogs. Make sure you give the credit to whom deserves it!

9. Be careful what you say. Yes it is your own blog and you can say anything you’d like according to free speech but I recommend to stay within boundaries. Offending a lot of people could cost you a lot of readers. You want to stay somewhat positive when keeping a blog!

10. Grammar. Beware of your spelling and grammar mistakes. A lot of readers might not understand jargon and may not understand what you are trying to get across.


TOW: 10 Ways PR Professionals drive Journalists Crazy! June 20, 2010

Filed under: PR Writing 3330 TOW's — Hillary @ 4:49 am

I’m sure there are a million ways in which PR professionals can drive journalists crazy. I can already see me having to explain myself to a fellow journalist friend in the future. Knowing what drives them crazy will help me in the future to not burn any bridges and keep some close connections! My aunt works as a journalist in North Dakota and she gave me most of these reasons why she cannot stand the PR people sometimes.

  1. Telling the journalist what to do how to do it. PR professionals and journalists need each other to get a job done. PR professionals need to stick to what they know and let the journalist do their work. It will cut out bickering and fighting in the long run if both people just do their own jobs and then meet in the middle.
  2. Not Meeting a deadline on time. Journalists are all about deadlines, getting a story in, out and on to the next one. It is crucial that PR Professionals make sure to have all the information for the journalist or vice versa on time. Deadlines are everything in the world of journalism.
  3. Not telling the truth. If PR professionals lie to the journalists they will not be considered credible and they might never work together effectively again. It is important to be honest and up front with the journalists at all times.
  4. Press Release not getting to the point. Journalists could care less about the client and the company. They want the story to give to the public. PR professionals need not go on and on about that to try and impress the journalist. Give them the facts and news period.
  5. Know what you are talking about. PR professionals should always make sure to do their research on everything before spitting out what they “think they know.”
  6. Do not Tweet the journalist asking if they got your press release. Journalists are very busy and will see your press release when they see it. My aunt told me that she will get to it when she gets to it. Patience is a virtue.
  7. Not making your theme/title of a press release interesting. Journalists get tired of seeing the same thing over and over. Come up with a catchy title and theme so it will keep the journalists attention, otherwise it will be thrown away!
  8. Calling the journalist’s editor first before the journalist when not happy with a story. Discuss it with the journalist first if you are not happy with a story and if nothing can be worked out then go above their head. No need to “tattle.”
  9. News Conferences. Schedule the conference when it is most convenient for the journalist.
  10. Becoming close. You will be working along the side of journalists for all of your PR career. It’s important to connect with them and get to know them.

There are some of the reasons why PR professionals drive journalists crazy. If you have more to add to my list leave me a comment and tell me some of your reasons!


TOW: 5 Steps to Media Storytelling June 15, 2010

Filed under: PR Writing 3330 TOW's — Hillary @ 5:33 am

I didn’t spend a lot of time on the site 5 Steps to Media Storytelling http://www.newsu.org/node/338 but the time I did; I learned a lot. This was an easy step-by-step way to show people how to write a web-based story properly. It also tells of all the different media to use when telling a story and how to use each one to your benefit.

What I learned was that multimedia journalists really need to be ready for the unexpected. They need a laptop, a camera, lens cleaners, extra batteries, cables, tapes, video recorder, duct tape, microphone, and a tripod. It’s essential to carry all this if something goes wrong.

What I also learned was the 5 step process to writing a web-based story:

1. Choose a story – talk to experts and gather info to get ideas and facts

2. Story board – Define elements, name which medium you will be using, and sketch a guide

3. Reporting with multimedia  – equipment is the same no matter where you go, always expect the unexpected

4. Editing for the web – use high quality audio, keep videos short 1 to 2 mins, include photos, use flash to animate graphics, use text for headlines and photo captions

5. Producing the story –  web designer serves as your editor

The thing that shocked me the most was how many things to bring when reporting. I figured a camera and laptop would be good enough! Apparently it requires many more things to write a good story.

I would like to learn more about the reporting part. I would love to see someone use all those things live one day.